One of the most astounding and interesting things about life is the phenomenon of change, the slow or fast transformation of a phenomenon from one form to another or into an entirely different thing by the means of one cause or another. With change also comes a variety of properties and characteristics that need to be adjusted to, learnt and or accommodated. Change, closely linked to variety, brings to the table, a relief from monotony and boredom, and as well opens up a new vista of opportunities, and makes the particular enterprise or concern a delight to be associated with. One of the most beautiful things about change is the fact that as long as it is sought conscientiously and persistently, it is sure to break, regardless of how long a particular force has hitherto held sway.

I am particularly grateful for whatever has occasioned this brand new whiff of change our way, in the same way, I am delighted to be associated with the apostles of this brand of change. The kind of change that will grace our billboards and TV screens with intellectuals at the expense of vanity vixens. The kind of change that will see actual contributors to society become brand ambassadors instead of the craziness and baseness that has become the woeful lot of our eyes and ears. The kind of change that will inspire brainwork instead of bodywork. The kind of change that enthrones decency and intelligence, ditching occultism with all of its miragic freebies. Thank you, Smilecomms, thank you Wema Bank.

Chidera Nneoma Okolie, the 24-year old lawyer and author of the thriller “When Silence becomes too Loud’ and the expected blockbuster, Not Forgiven, was recently named the new face of Smilecoms, the telecoms giant, and was followed immediately as the Brand Influencer of Alat, the new digital banking platform under Wema Bank. It is not as if intellectuals have not been recognised in time past, but this is coming at a time when all it takes to become popular is sexism and mediocrity. This is particularly gladdening because it is an attestation to the fact that all hope is not lost for those who have dared to not toe the bandwagon and serpentine path of mundane entertainment, in the quest to be seen and heard. This is a testimony to the existence of sane heads and hearts around, no matter how few they may be.

The fact that entertainment has its placing in a sane society has never, and cannot be compared to the fact that its borders do not go beyond leisure and relaxation. It is expedient that this development will serve as the needed paradigm shift to prioritise and properly place things in perspective and give each proponent its rightful positioning. Writers shape society; they inject fresh ideas and dust hackneyed ones. Intellectuals of whichever genre, are the hub of any serious society and should be accorded that pride of place.

The power of imagination as a tool of development should be celebrated and writers shape society; they inject fresh ideas and dust hackneyed ones. Intellectuals of whichever genre, are the hub of any serious society and should be accorded that pride of place. The power of imagination as a tool of development should be celebrated and recognised. Enough of tattered jeans and Western acculturation. Enough of six-packs, painted and pouted lips, and enhanced buttocks as selling points: it begins and ends there. Enough of untamed nudity and licentiousness: hell is its ultimate.

While I congratulate Chidera and urge intellectuals to dust their pens and thinking caps, I also want to extend my appreciations to Smilecoms and other intending brands. We are here: give us the recognition we deserve. Thank you. It’s a salvation and a deliverance.

Ogbonna Nnaemeka Henry
ogbonnaemekahenry@gmail.com

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